Estrogens have been shown to elicit anticancer effects against estrogen receptor Îą (
ER
)âpositive breast cancer. We sought to determine the mechanism underlying the therapeutic response. Response to 17βâestradiol was assessed in
ER
+ breast cancer models with resistance to estrogen deprivation:
WHIM
16 patientâderived xenografts, C7â2â
HI
and C4â
HI
murine mammary adenocarcinomas, and longâterm estrogenâdeprived
MCF
â7 cells. As another means to reactivate
ER
, the antiâestrogen fulvestrant was withdrawn from fulvestrantâresistant
MCF
â7 cells. Transcriptional, growth, apoptosis, and molecular alterations in response to
ER
reactivation were measured. 17βâestradiol treatment and fulvestrant withdrawal induced transcriptional activation of
ER
, and cells adapted to estrogen deprivation or fulvestrant were hypersensitive to 17βâestradiol.
ER
transcriptional response was followed by an unfolded protein response and apoptosis. Such apoptosis was dependent upon the unfolded protein response, p53, and
JNK
signaling. Anticancer effects were most pronounced in models exhibiting genomic amplification of the gene encoding
ER
(
ESR
1
), suggesting that engagement of
ER
at high levels is cytotoxic. These data indicate that longâterm adaptation to estrogen deprivation or
ER
inhibition alters sensitivity to
ER
reactivation. In such adapted cells, 17βâestradiol treatment and antiâestrogen withdrawal hyperactivate
ER
, which drives an unfolded protein response and subsequent growth inhibition and apoptosis. 17βâestradiol treatment should be considered as a therapeutic option for antiâestrogenâresistant disease, particularly in patients with tumors harboring
ESR
1
amplification or
ER
overexpression. Furthermore, therapeutic strategies that enhance an unfolded protein response may increase the therapeutic effects of
ER
reactivation.