Abstract:Salient stimuli automatically attract attention, leading to facilitation effects, but later reduce the likelihood that attention will be recaptured at the same location or by the same object, a phenomenon known as inhibition of return (IOR). Interestingly, IOR is a modulable phenomenon in response to different manipulations of both cue and target. To date, few studies have investigated whether the arbitrary association of an irrelevant dimension (e.g., color) with different levels of reward can affect IOR. In … Show more
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