“…A variety of experimental variables have been shown to affect the presence, onset latency, and magnitude of IOR. Some of these factors are response task (see, e.g., Lupiáñez, Milán, Tornay, Madrid, & Tudela, 1997), target intensity (see, e.g., Reuter-Lorenz, Jha, & Rosenquist, 1996), target modality (Reuter-Lorenz et al, 1996), and the type of cue used (Riggio, Bello, & Umiltà, 1998). However, relatively few studies have systematically examined how these variables interact.…”