This study focuses on the performance of Ag/Al 2 O 3 catalysts for hydrocarbon selective catalytic reduction (HC-SCR) of NO x under lean conditions, using complex hydrocarbons as reductants. The aim is to elucidate the correlation towards the silver loading and morphology, with respect to the nature of the reductant. Ag/Al 2 O 3 samples with either 2 or 6 wt% silver loading were prepared, using a sol-gel method including freeze-drying. The catalytic performance of the samples was evaluated by flow reactor experiments, with paraffins, olefins and aromatics of different nature as reductants. The physiochemical properties of the samples were characterized by scanning electron microscopy/energy dispersive X-ray spectroscopy, scanning transmission electron microscopy/high angle annular dark field imaging, X-ray photoelectron spectroscopy and N 2 -physisorption. The 2 wt% Ag/Al 2 O 3 sample was found to be the most active catalyst in terms of NO x reduction. However, the results from the activity studies revealed that the decisive factor for high activity at low temperatures is not only connected to the silver loading per se. There is also a strong correlation between the silver loading and morphology (i.e. the ratio between low-and high-coordinated silver atoms) and the nature of the hydrocarbon, on the activity for NO x reduction. Calculated reaction rates over the low-coordinated step and high-coordinated terrace sites showed that the morphology of silver has a significant role in the HC-SCR reaction. For applications which include complex hydrocarbons as reductants (e.g. diesel), these issues need to be considered when designing highly active catalysts.