This paper reports on two major quality of life perception changes for patients who had undergone plastic surgery following dramatic weight loss. The exploratory, qualitative study was undertaken with 20 patients from one teaching hospital. Semi-structured interviews were conducted and a thematic analysis of the data undertaken. The results provide unique glimpses of surgical consumption empowering and facilitating 'identity transformation,' embracing improved physical function and enhanced self-esteem, confidence and QoL, and a 'changed lifestyle'. For a minority, identity transformation was sometimes interrupted by 'identity lag', posing the need for additional healthcare support throughout the adjustment process. The study provides additional insight into existing quantitative studies, adding to the body of knowledge in this area.