“…One area that has received a lot of attention is consumer problems, both by legal scholars and by researchers interested in consumer behavior more generally (Warland et al 1975, Best and R.Andreasenn 1977, Day and Hunt 1978, Best 1981, Ladinsky and Susmilch 1985, Office of Fair Trading 1986, Vidmar 1988; in fact for those working in the latter tradition there is a specialized journal, Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, published now on an annual basis. 4 Two related areas that have received significant attention from scholars are discrimination (Bumiller 1987, Bumiller 1988, Kritzer et al 1991b, Hirsh and Kornrich 2008 and sexual harassment (Quinn 2000, Marshall 2003, Marshall 2005 Oñati Socio-Legal Series, v. 1, n. 6 (2011) ISSN: 2079-5971 7 Blackstone et al 2009). One other area where there has been at least one study looking at the decisions of grievants to seek redress is medical negligence (May and Stengel 1990).…”