Color metrology is steadily developing in the interests of fundamental and applied science, improving industrial production processes. The author considers the problem of ensuring metrological traceability of color measurements under natural conditions.Digital image colorimetry methods demonstrate good linearity and precision in relatively small application ranges in studies of same type and mainly non-luminous objects. For complex scenes with a wide range of brightnesses, nonlinear functional color rendering models are used that are focused on visual perception, peak brightness of the monitor and reference viewing conditions, which complicates the processing of measurement results and reduces a confidence interval.The described method of measuring the chromaticity coordinates of an object by its digital image is based on tensor calculus and consists of multiple registration of an object and sets of reference samples with different exposure times, building calibration dependencies forming a multidimensional colorimetric scale in color space and determining chromaticity coordinates as points of intersection of color tensors with the plane of the color locus. In order to ensure accuracy and reliability of the measurement results in the software and hardware environments, a validation study of the performance indicators of this method was carried out, one of which is linearity. An experiment based on comparing the developed method with the reference measurement method showed the effectiveness of the developed wide-range measurement method with good linearity (correlation coefficient R=0.97… 0.99, residual relative standard deviation s0≈1–2%) when adjusting from the subjective factor and display device.The experimental materials may be useful to metrologists solving problems of determining the metrological traceability of the color of digital images in media. The article will be of interest to a wide range of readers with professional interests related to the colorimetry of digital images.