“…From this point of view, it consists of the: “[ … ] adoption, assimilation, and exploitation of a value-added novelty in economic and social spheres; renewal and enlargement of products, services, and markets; development of new methods of production; and establishment of new management system” (Crossan and Apaydin, 2010, p. 1155). Therefore, beyond the introduction of new products and services (Berends et al , 2014; Carlborg et al , 2014; Pikkemaat and Zehrer, 2016), the renewal of organizational processes is also relevant when innovation issues are taken into consideration (Gibson, 2012). In fact, process innovation paves the way for the achievement of new and sustainable sources of competitive advantage, which allow enhancing the long-term viability of organizations (Gallego et al , 2013).…”