Innovating workplace learning: Training methodology analysis based on content, instructional design, programmed learning, and recommendation framework

Abstract

The quality of sales processes is crucial in automotive and directly related to the firm’s competitive advantage and financial success. Sales training is the most prevalent intervention to guarantee quality and productivity. Extant literature has attempted to measure training effectiveness adequately, and the Context, Input, Process, and Product evaluation (CIPP) model has been a popular approach. This study endeavored to advance current literature and suggest a novel effectiveness framework, Content, Instructional design, Programmed learning, and Recommendation (CIP-R). The framework was applied to examine three different methodologies—traditional, pure digital, and hybrid training—collecting 583 instances from the automotive sales training conducted from 2019 to 2020 in South Korea. The findings advocate the importance of human elements, the role of efficacy, and self-determination in generating learning transferability, leading to performance in the digital age.

Continuous learning at work: the power of gamification

“…According to Raemy and Barabasch (2022), this focus on dealing with changes also stimulates employee resilience toward further changes and toward their work. Kim (2022) instead proposes to consider learning transferability, or “the ability to apply the knowledge an individual learned in different situations,” as one of the prominent causes of improved performance. Understanding how employees can use and share their new knowledge relies on individual actions, not on how knowledge is imparted initially.…”

“…Understanding how employees can use and share their new knowledge relies on individual actions, not on how knowledge is imparted initially. For this reason, many researchers ground their research on self-determination theory, as it offers a solid explanation for many observed behaviors in all forms of learning, especially education (Kim, 2022; Thomas et al. , 2022; Baber et al.…”

“…Overall, research in these fields is following two distinct paths, not truly delving into what the other field has to offer, and letting practitioners experiment more with gamification before investigating the potential of gamification for workplace learning. However, the importance of the work environment for the learning process is already well established (Billett, 2014; Kim, 2022), and there is interest in understanding how certain elements added in a given context affect an individual's learning experience (Thomas et al. , 2022; Palmquist, 2023).…”

Towards the Study of Professional Corporate Education in Terms of Its Thematic Focus and Outcomes

“…The issue of the systemic approach to corporate employee training and development has been elaborated on in a number of literary sources, including books, journals, and the Internet [17,[35][36][37]. It should be noted, however, that a rigorous analysis of educational needs is not always carried out in practice.…”