Innovation agendas: the ambiguity of value creation

Abstract

Innovation is said to be the key to future markets, business development and economic growth, yet the concept of innovation remains abstract and ambiguous. This paper suggests any value creation intentions need to recognise that innovation is a context-dependent process which is implicitly and fundamentally informed through the social agendas and consensus of those involved. To inform this social perspective of innovation value creation, we ask, how does the 'sociology of innovation' influence value creation? Using a 'sociology of innovation' standpoint, a qualitative study of participants in Australian bioindustry research and development (R&D) was undertaken to explore how the various sociocontextual frameworks and dominant outcome intentions were involved in value creation in the development of new biotechnological innovations. Through the two themes of context and community, we reveal how value creation was shaped by dynamic social processes involving multiple stakeholders and diverse perspectives of innovation. This research improves our understanding of how those involved in innovation development negotiate a complex social milieu of interpretive schemas to leverage various aspects of value creation. These findings present insights to managers and policy makers seeking to advance innovation value and advantages.

Open innovation: from technology exploitation to creation of superior performance

“…Culture is a set of norms, beliefs, customs, history and behaviors that brings together people with the same expectations, standards, and understanding (Daniel and Klein, 2014). Organizational culture refers to a collection of shared values and beliefs among employees about the existence and mission of the organization as well as why the organization is formed (Hogan and Coote, 2014).…”

Non-traditional international assignments, knowledge and innovation: an exploratory study of women’s experiences

“…Second, and closely related to this first theme, was the informal character of many (Daniel and Klein, 2014). Kelan (2012) has argued that research on gender and skills in the information and knowledge society points to the rising importance of social skills.…”

“…Communication and trust are key requisites for the effective transfer of knowledge (Crowne, 2009) and innovation (Daniel and Klein, 2014). Flexpatriate assignments in the consultancy firms in which Anna and Gloria worked were particularly suited to developing close relationships because of the intensity of the workload, and the role of colleagues and the shared luxury-hotel lifestyle in facilitating adjustment to the new context (which included avoiding culture novelty).…”

Sociology of innovation: Social construction of technology perspective

“…In part 2, the context of creativity was investigated and in part 3, the context of receptivity and institutionalization were analyzed in areas where the innovations are socially accepted, legitimized and institutionalized, or even rejected. Daniel and Klein (2014) in a general view, believe that the concept of innovation still remains abstract and ambiguous, but Hill (2010) clarifies that the term "innovation" from the perspective of sociologists is the concept that refers to new organizational forms (such as enterprises, firms, stores, etc. ), new organizational processes and routines (such as rule systems for appointing civil servants that are resistant to corruption), and new products and services (like antibiotics and computer chips).…”

“…Further, they attempted to view it as a process corollary to daily life, socio-economic relations, political choices and all pervasive national identity and the nation's development (Nina, 2008, 186). Daniel and Klein (2014) inquires on the influence of 'sociology of innovation' on value creation? They explored how the various socio-contextual frameworks and dominant outcome intentions were involved in value creation in the development of new biotechnological innovations.…”