Innovation and Entrepreneurship Education Reform of Business Administration Major: A Chinese Case Study

Abstract

Abstract:It is suitable, urgent and realistic for business administration major to carry on the innovation and entrepreneurship education reform. The business administration major of University of Science and Technology Liaoning has earlier begun to integrate the innovation and entrepreneurship education into the major education in China. It has gotten a series of reform achievements so as to be a representative case for this study. The case study method is used to track the whole reform process, collect the reform details, and summarize the typical successful experience. The case study shows the reform covers 4 aspects: training program, curriculum system, teaching resources and teacher team, including 23 measures, such as the updated training program, new training concept and teaching mode, new practice system, creating entrepreneurial platform and club, new course framework and course system, implementation of credits alternative plan, using U type classroom, developing new teaching resources and practice bases, cultivating a number of expert teachers, setting up an omnibus teaching staff and so on. The research result embodies the emphasis and trends of innovation and entrepreneurship education reform in the business administration major. The related majors can get beneficial reference from this research.