2022
DOI: 10.4236/jcc.2022.103007
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Innovation and Evaluation of Technology Acceptance Model (Tam) in S-Commerce: A Case of Social Media Platforms in Ghana

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Cited by 15 publications
(11 citation statements)
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“…Since enough data points were available, PLS-SEM was used to evaluate the innovativeness of small and medium-sized enterprises in Jiangsu. PLS covers structural and measurement models and the evaluation of internal model validity and dependability (Kir et al, 2021; Owusu et al, 2022). In the past three decades, PLS has grown in importance in business research (Hair, Ringle, & Sarstedt, 2012).…”
Section: Main Results and Discussionmentioning
confidence: 99%
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“…Since enough data points were available, PLS-SEM was used to evaluate the innovativeness of small and medium-sized enterprises in Jiangsu. PLS covers structural and measurement models and the evaluation of internal model validity and dependability (Kir et al, 2021; Owusu et al, 2022). In the past three decades, PLS has grown in importance in business research (Hair, Ringle, & Sarstedt, 2012).…”
Section: Main Results and Discussionmentioning
confidence: 99%
“…By examining the interactions between the environment, the economy, and sustainable development, this study intends to give insight on the complexities of achieving environmental sustainability in key sectors (Ahakwa et al, 2023; Ahmed et al, 2022; Xu & Li, 2020). Prior studies have demonstrated that this sampling methodology is accurate and provides reliable outcomes (Cobbinah et al, 2020; Kir et al, 2021; Owusu et al, 2022; Sappor et al, 2023; F. A. Sarpong et al, 2022, 2023).…”
Section: Methodsmentioning
confidence: 99%
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“…S-commerce is a comparatively new subcategory in e-commerce that has been established in current years as ICT and Web 2.0 technologies have extended. First Yahoo founded the perception of e-commerce in 2005 and then expands the s-commerce as a fast-increasing sector of e-commerce to communicate easily by using SNSs (Owusu et al 2022;Hajli, 2013). The SNSs platforms developing reviews, recommendations, and ratings encourage a fast expansion of sales revenues.…”
Section: Evolution Of Social Commerce (S-commerce)mentioning
confidence: 99%