“…The so-called science literacy (H. H. Bauer, 1994;Miller, 1983Miller, , 1992 has become a standard dimension in studies and discussion of public understanding of science at the international level; longitudinal trends, comparison across different publics and countries, have also been extensively used to invoke policies and strategies for public engagement with science (M. W. Bauer, Shukla, & Allum, 2012;Bucchi & Trench, 2014. However, science literacy has so far always been defined in terms of the ability of respond to questions about scientific content, largely neglecting the fact that the visual has historically been central to science communication; this is even more so in the context of contemporary circulation of information through digital media (Bucchi, 2016;Frankel & DePace, 2012;Ione, 2004;Struken & Cartwright, 2009). One methodological reason for this limitation might have been the fact that during the past decade, many surveys of public understanding of science were conducted through CATI (Computer-Assisted Telephone Interviewing) techniques (Allum, Sturgis, Tabourazi, & Brunton-Smith, 2008;M.…”