Innovation as a Mediator on the Assessment of Market Orientation, Training, Social Network, Access to Finance and Women Business Performance in the North-Western Nigeria: A Proposed Framework

Abstract

Studies in the field of entrepreneur business SMEs report to have contribute 46% of Nigerian GDP and men contributed to the economic growth more than women counterpart while women constitute more than half of Nigeria population therefore, this study seek to proposal the mediating role of innovation on the influence of market orientation, training, social network, access to finance on women business performance with the inclusion of micro enterprise because women constituted more than three third of the population of micro businesses and the introduction of innovation as a mediator is to see how women can use modern technology in improving their business performance.

Are Women Entrepreneurs’ Business Performances Influenced by Financial Resources? Empowering Women Entrepreneurs in Malaysia Through Financial Resources Post-Covid-19 Pandemic

“…Being an entrepreneur entails substantial challenges, predominantly for a women entrepreneur, whereby she has to accept all the responsibilities for business performance, subsequent earnings as well as failures (Elahi & Malik, 2021;Azam & Moha Asri, 2015;Udriyah et al, 2019). The probability of enhanced performance is substantially more arduous for a women entrepreneur, who has to face and overcome business difficulties besides the complications associated with operating a business in a male governed business environment (Mustafa et al, 2021;Al-Shami et al, 2019;Selvadurai, 2019;Aliyu et al, 2019;Alam et al, 2011). Still, many women have chosen to run their businesses on their own (Khursheed et al, 2021;Muhammad et al, 2020;Hisrich & Brush, 1984).…”