“…Organizations can also benefit from numerous tool-embedded innovations ( Cook et al, 2013 ; Köffer et al, 2015 ; Zhang et al, 2019 ), such as the use of social media, which has proved its efficiency regarding firm performance ( Chatterjee & Kar, 2020 ). For example, employees can use personal apps that initiate new ways to serve the firm’s objectives in terms of work performance ( Doargajudhur & Dell, 2019 ; Junglas, Goel, Ives, & Harris, 2019 ; Leclercq-Vandelannoitte & Bertin, 2018 ). By doing so, BYOD enables employees to initiate changes that lead to improving and rethinking some organizational processes ( Koch et al, 2019 ; Köffer et al, 2015 ).…”