“…There is a body of research in literature which focused on why some individuals adopt innovation faster or later than others in the same society and why some innovations are adopted earlier or later than others (Rogers, 2003;Lawson-Body, Willoughby, Illia, & Lee, 2014;Low, Chen, & Wu, 2011;Wang, Wang, & Yang, 2010;Arpaci, 2011). The S Curve, which was proposed by Gabriel Tardein (1903) and also known as innovation diffusion curve, refers the adoption level of an innovation in society based on time.…”