Innovation Communication as a Cross-Functional Dynamic Capability: Strategies for Organizations and Networks

Pfeffermann, Nicole

doi:10.1007/978-3-642-17223-6_18

Cited by 29 publications

(9 citation statements)

References 60 publications

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“…The insights of Network Theory (Granovetter 1937, Burt 1992), Knowledge-Based View (Polany 1958, Asheim & Gertler 2006 and Gatekeeper Studies (Lezaric, Longhi & Thomas 2008) highlight the importance of communicators who build connections to gather and share information. While there is no research on communicators in innovation clusters, the young and developing research field innovation communication discussed by Nordfors (2004a, 2004b), Zerfass (2005 and Pfeffermann (2011) offers valuable insight and strengthens the demand for further research on the role of communicators in innovation clusters.…”

Section: Discussionmentioning

confidence: 99%

“…As defined by Teece et al (1997) dynamic capabilities are the firm's capacity to integrate, build and reconfigure internal and external resources and competences to address and shape rapidly changing business environments (Teece, Pisano & Shuen 1997: 516). Pfeffermann shows that communicators can achieve this aim by introducing ideas and concepts, generating and highlighting context-issues, presenting the organization's innovative capability, building up new stakeholder schemata or modifying existing ones (Pfeffermann 2011: 263 • Name and explain innovations (Nordfors 2004a) • Create a public news agenda (Nordfors 2004b) • Formulate a shared vision of the cluster (Zerfass 2005) • Connect stakeholders inside and outside the cluster (Zerfass 2005) • Create collaborations and entrepreneurial opportunities (Zerfass 2005) • Introduce new ideas and concepts (Pfeffermann 2011) • Build new knowledge schemata and or modifies existing ones (Pfeffermann 2011) • And thus creates and maintains a cluster's innovative capability (Pfeffermann 2011) These highlighted issues point to the need for more research on the role of communicators in innovation clusters. The analysis of communicators requests an interdisciplinary approach to take both business and communication studies into account.…”

Section: Innovation Communicationmentioning

confidence: 99%

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The Role of Communicators in Innovation Clusters

Blasini

Dang

Minshall

et al. 2017

Strategy and Communication for Innovation

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Innovation clusters continue to be an important focus of economic development policies in many nations. Leading innovation clusters demonstrate that regional concentration strengthens the innovative capability and can lead to successful competitiveness on a global level, as demonstrated by regions such as Silicon Valley (US), Cambridge (UK) and Sophia Antipolis (France). However the successful creation of clusters still presents a challenge to policy makers as efforts to do so regularly fail. The development of innovation clusters has therefore received much academic and policymaker attention. While past research has examined a variety of factors as drivers for clustering effects, the role of communication within the cluster -and, specifically, the role of key individual communicators -in underpinning successful cluster development has received almost no academic attention. In this chapter, we will draw upon the relevant literature to develop a conceptual framework that will underpin research on this important topic by investigating the role of communicators in innovation clusters. Building on communication theories, the framework suggests that there are four influence-levels that shape and impact the role of communications in innovation clusters: the Individual Level, the Organizational Level, the Cluster Level and the Context. The interdisciplinary view on clustering effects contributes valuable insight to both communication studies and cluster theories. The framework developed within this chapter provides a structure to aid future research on the role of communicators within innovation clusters.

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Section: Discussionmentioning

confidence: 99%

Section: Innovation Communicationmentioning

confidence: 99%

The Role of Communicators in Innovation Clusters

Blasini

Dang

Minshall

et al. 2017

Strategy and Communication for Innovation

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“…Such utilization of innovation communication is especially valuable for firms pursuing an open innovation approach as it is not just about opening up to the outside but also about reducing internal barriers and systematizing knowledge flows (Möslein 2010). In this vein, it supports the development of a firm's dynamic capabilities and accordingly its networking with different actors to generate and reorganize new knowledge (Pfeffermann 2011;Zaremba 2003). Also innovation communication can enable firms to renew and develop their resources and adapt external changes during their open innovation processes (Barreto 2010).…”

Section: Open Innovation Visibilitymentioning

confidence: 99%

“…As an instrument to increase demand for cooperation, open innovation visibility of a firm can foster the establishment of a high innovation reputation in the market (Pfeffermann 2011) (Fig. 9.1).…”

Section: Open Innovation Visibilitymentioning

confidence: 99%

Open Innovation: Enhancing Theory and Practice by Integrating the Role of Innovation Communication

Enkel

Dingler

Mangels

2017

Strategy and Communication for Innovation

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Firms aim to foster open forms of innovation by collaborating with external partners, e.g., suppliers, customers or firms operating in foreign industries, in order to gain a competitive advantage. At the same time, there is no unique role model of how to realize the potential of open innovation in terms of systematically addressing the external resources. Based on survey data and multiple case study researches, we suggest that more attention should be directed toward a strategic application of innovation communication.We draw on open innovation literature and relational based view to investigate how distinct innovation communication assists a holistic (in terms of breadth and depth) open innovation approach. Our findings illustrate that firms can foster open innovation visibility, partner acquisition, and relationship management through systematic innovation communication. Furthermore, the results reveal how distinct aspects such as timing of communication during the innovation process, the communication channels and corresponding target groups constitute the idiosyncratic open innovation approach. The content of communication, however, is mostly similar to that of firms with a restrained open innovation approach. Accordingly, the findings of our study enhance understanding of how firms can benefit from distinct innovation communication in terms of open innovation.

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“…More recent investigations into the topic has led to suggestions that communication makes or breaks organisations' capacity for innovation. (Hulsmann & Pfeffermann 2011;Luoma-aho & Halonen, 2010).…”

Section: Introductionmentioning

confidence: 99%

An Appraisal of the Internal and Public Communication Dynamics and Challenges of International Development Organisations: Implications for Integrated Communications Management

Fayoyin

2018

Communication Cultures in Africa

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Communication plays a pivotal role in organisational effectiveness. The nature, scope, and scale of operations of different organisations have significant impact on the purpose, philosophy and pattern of communication. This paper examines the dynamics of internal and external communication in international development organisations. It presents a critique of the various communication approaches adopted by these agencies and the challenges encountered. The paper establishes how a lack of integrated communication is undermining their communication effectiveness. It proposes the harmonization of communication approaches to enhance communication effectiveness and ultimately, the realization of organizational mandate. International development organizations need to shift their communication processes in line with new trends in integrated and interactive communication. The paper also argues for a repositioning of communication function to elevate its value in achieving organization goals.

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Innovation Communication as a Cross-Functional Dynamic Capability: Strategies for Organizations and Networks

Cited by 29 publications

References 60 publications

The Role of Communicators in Innovation Clusters

The Role of Communicators in Innovation Clusters

Open Innovation: Enhancing Theory and Practice by Integrating the Role of Innovation Communication

An Appraisal of the Internal and Public Communication Dynamics and Challenges of International Development Organisations: Implications for Integrated Communications Management

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