“…Couldn't innovation be inclusive if merely it attempted, unsuccessfully, to improve the lives of the most needy? George, McGahan, and Prabhu (2012) argue, following their aspirationcentred definition of inclusive innovation, that 'aspiring to inclusivity is valuable even when opportunity is not ultimately realised' (664). George et al do not explain why inclusivity is valuable when opportunity is not realised, but one may argue that aspirations are valuable because they generate actions that, eventually, may improve the lives of the most needy.…”