2024
DOI: 10.3390/journalmedia5010021
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Innovation in Digital Media beyond Technology: The Audience-Centered Approach and Pending Challenges

Sara Pérez-Seijo,
Alba Silva-Rodríguez

Abstract: In the digital scenario, where news media organizations face technological disruption, innovation has been identified as key to the survival of journalism. While legacy media, rooted in a traditional mindset, have reacted more slowly to the changes that have occurred, digital native media have been better able to engage with audiences and adapt to new distribution platforms. Given this scenario, this article examined the perception of experts in the field of communication and journalism—both journalists and sc… Show more

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Cited by 3 publications
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