Innovation in Emerging Markets: The Case of Latin America

Casanova, Lourdes; Dayton-Johnson, Jeff; Fonstad, Nils O.; Jain, S. K.

doi:10.1057/9781137480293_4

Cited by 5 publications

(2 citation statements)

References 1 publication

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“…Moreover, a description of their socio-environmental actions was observed, which it goes beyond legal requirements, acting on themes that surpass their field of activity, such as education, sport and culture, placing them in a more proactive position in the Corporate Social Responsibility (CSR) continuum (Munilla & Miles, 2005;Schaltegger et al, 2012). Another fact that indicates a more proactive strategy is the position of Brazilian MNCs in their production chains, that they have been acting as focal companies (Seuring & Müller, 2008), becoming global leaders in innovation such as the bus manufacturer Marcopolo, cosmetics company Natura (Casanova et al, 2019) and raising the level of Corporate Social Responsibility (CSR) in the emerging countries where they operate.…”

Section: Parallel Between Theory and Practicementioning

confidence: 99%

Corporate social responsibility and competitiveness: a study of Brazilian multinationals

Melo

Pião

Campos-Silva

et al. 2022

Prod.

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Paper aims: This study aims to analyze the relationship between the corporate social responsibility (CSR) strategy and competitiveness, considering the moderating effect of the governance mode on CSR actions.Originality: This study sheds some light on a tendency towards the proactivity in terms of CSR of Brazilian Multinationals. They also present collaborative governance mode more frequently to conduct CSR actions. Research method:In order to reach the research objective, a survey research was carried out in 144 Brazilian Multinationals and SmartPLS was used to conduct partial least square-structural equation modeling analysis. Main findings:The results indicated that there is a positive relationship between CSR and competitiveness. Regarding the CSR governance mode, the adoption of different governance modes depending on the characteristics of the CSR action developed.Implications for theory and practice: This paper contributes to the literature, since Latin America, especially Brazil, still lacks research that analyzes their CSR practices and establishes relationships with other organizational objectives, such as competitiveness.

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Section: Parallel Between Theory and Practicementioning

confidence: 99%

Corporate social responsibility and competitiveness: a study of Brazilian multinationals

Melo

Pião

Campos-Silva

et al. 2022

Prod.

View full text Add to dashboard Cite

show abstract

“…Lastly, innovation in the region does not fit traditional high-technology models. Since Latin America's companies tend to face technological and capability gaps and struggle to achieve international standards (Casanova et al 2016), offering product innovation to the market is an important element in securing market competitiveness in the region.…”

Section: Context and Databasementioning

confidence: 99%

Challenging the knowledge resources complementarity hypothesis: a counterexample

Vendrell‐Herrero

Molina-Fernandez

Bustinza

2021

Knowledge Management Research & Practice

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Drawing on the resource-based view of the firm, and counter to the mainstream literature, we propose and empirically show that two knowledge resources can be substitutive (rather than complementary) for each other. Our test focuses on the interplay between managers' and workers' knowledge stock, considered as knowledge resources that firms can apply to improve innovation. We hypothesise a mutually exclusive effect of managerial experience (managers' knowledge stock) and labour skills (workers' knowledge stock) on product innovation. Drawing on the most recent waves of the World Bank Enterprise Survey (WBES), we construct a cross-sectional sample of 2,725 manufacturing firms. We used binary choice model to test the proposed effects. The results show negative interaction between labour skills and managers' experience in determining the probability to achieve product innovation, putting the knowledge resource complementarity hypothesis into question, and opening an academic debate that will have implications for knowledge management practice.

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Against the Odds. Innovation in Latin American SMEs

Rodríguez-Martínez

2018

Management and Industrial Engineering

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Innovation in Emerging Markets: The Case of Latin America

Cited by 5 publications

References 1 publication

Corporate social responsibility and competitiveness: a study of Brazilian multinationals

Corporate social responsibility and competitiveness: a study of Brazilian multinationals

Challenging the knowledge resources complementarity hypothesis: a counterexample

Against the Odds. Innovation in Latin American SMEs

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