Innovation in hospitality and tourism industries

Bilgihan, Anil; Nejad, Mohammad G.

doi:10.1108/jhtt-08-2015-0033

Cited by 80 publications

(59 citation statements)

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“…As can be seen from Table ІІ, the І-users are focused, first of all, on quick access to the necessary information (3,84). Other important reasons and motives are: convenience, variety of offers, time savings.…”

Section: The Table Shows the Results Of A 5-point Likert Scale Survmentioning

confidence: 99%

“…The highest rates related to the І-consumption score as a «convenient online shopping tool» are also important (3,77). For example, among the І-users in Dnipropetrovsk region, these figures were 3.87 and 3.69 respectively.…”

Section: The Table Shows the Results Of A 5-point Likert Scale Survmentioning

confidence: 99%

“…(2015) highlighted the issue of Internet services typology; the scientists Zhuraeva K.A. (2011), Bilgihan A. and Nejad M. (2015), disclosed the essence of innovation in tourism; scientists Huang Z. and However, the study of the peculiarities of Internet services use by the tourism product consumers in Ukraine is not yet sufficiently covered in the educational and professional literature. All the above proves the relevance of the chosen topic, and therefore determined the choice of research direction.…”

Section: іі Literature Reviewmentioning

confidence: 99%

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Use of Internet Technologies by the Tourism Products Consumers in Ukraine

2019

IJRTE

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The importance of modern information and communication technologies in the economic and social life has steadily increased. The Internet creates new opportunities to provide services and meet needs. Tourism enterprises are interested in making a big profit from their sales and want the customers to give their preferences to them. The article deals with the peculiarities of Internet use by the tourism services consumers. Determined that the compared to traditional advertising technologies, Internet makes it possible to provide a dialogue with the consumer, to establish feedback and, in terms of investment, it is much cheape. The data representing the social characteristics of the sphere of Ukrainian Internet consumers are generalized. The main reasons and motives for making online purchases by tourism services consumers are indicated. The barriers that hinder the further development of Internet commerce and the promotion of online tourism services have been identified. Quantitative and qualitative research on the use of tourism Internet services in Ukraine has been carried out.Has been summarized thet the among the main universal reasons that motivate the population to use І-services are: the time-saving; variety of proposals; convenience; overcoming geographical and temporary barriers; finance saving.

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Section: The Table Shows the Results Of A 5-point Likert Scale Survmentioning

confidence: 99%

Section: The Table Shows the Results Of A 5-point Likert Scale Survmentioning

confidence: 99%

Section: іі Literature Reviewmentioning

confidence: 99%

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Use of Internet Technologies by the Tourism Products Consumers in Ukraine

2019

IJRTE

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“…Una de las maneras existentes para la mejora de la gestión hotelera a través de la innovación tecnológica lo constituye el uso óptimo de las Tecnologías de la Información y las Comunicaciones (TICs), que aportan un valor indispensable para los clientes, siendo una de las principales herramientas para satisfacer los actuales requerimientos del mercado, como la mejora de las relaciones con los clientes y ofrecerles productos de calidad (Ochoa, Valdés & Quevedo, 2007;Bilgihan & Nejad, 2015y Ulacia, González & Reyes, 2016. Se ha tomado en consideración lo planteado por Gyorgy (2015); Grande, Cañón & Cantón (2016); Oliveros & Martínez (2017) que las TICs constituyen una innovación tecnológica básica para gestionar empresas, sean turísticas o no, las que cuentan con la facilidad de establecer una mejor comunicación entre personas, empresas e instituciones, que ofrecen las vías para acceder a nuevos productos y servicios.…”

Section: Introductionunclassified

El tratamiento de las TICs en hoteles tres y cuatro estrellas de Cuba y Ecuador

Alfonso

Oviedo

Mella

2019

RSAN

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<p>El presente trabajo presenta una propuesta de ejes estratégicos para el uso y aprovechamiento de las Tecnologías de la Información y Comunicaciones (TICs), en hoteles de categoría tres y cuatro estrellas, como componente asociado a la innovación tecnológica. Se tomó una muestra de 16 hoteles con destinos en ciudades de Cuba y Ecuador. La investigación se inició con una etapa de consulta documental y bibliográfica acerca de la aplicación de las TICs, en el contexto hotelero internacional y las normas de alojamiento de ambos países. Seguido, se determinó la brecha existente entre la muestra de estudio y la práctica hotelera internacional, la cual no es significativa, debido al uso en gran parte de las aplicaciones. En la segunda etapa se estudiaron las potencialidades de las TICs relacionadas con: la atención, aprovechamiento e importancia para los clientes. Se constató que las redes sociales, páginas web y redes inalámbricas son las que más deben aprovecharse. Finalmente, se propone la utilización de tres ejes, junto a programas asociados y relacionados con la incorporación de herramientas y aplicaciones tecnológicas de gestión hotelera, inversión en infraestructura de este tipo y la profundización en conocimientos asociados a las TICs para la atención a clientes.</p>

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“…During the past decade this dynamism has been demonstrated, for example, in the tremendous growth in the size of cruise ships and the increasing sophistication of the ocean cruising experience (Jones et al, 2017) and in the ways in which innovative technologies and business models have revolutionised the hospitality industry (Bilgihan and Nejad, 2015). At the same time experiential marketing, namely a marketing strategy that directly engages customers, helps them to experience a brand and looks to create a closer bond between the consumer and the brand by immersing them in that experience in a memorable and an emotional way, has become a cornerstone of many recent advances in areas such as retailing, tourism and events marketing (Atwal and Williams, 2009).…”

Section: Introductionmentioning

confidence: 99%