Innovation model for MSMEs recovery business strategy: Lessons from tourism area during the COVID-19 pandemic

Fitriaty, Fitriaty; Elliyana, Dessy; Widiastuti, Fitri

doi:10.22437/ppd.v10i3.18136

Cited by 3 publications

(3 citation statements)

References 16 publications

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“…Hal ini menunjukkan bahwa pada tahun tersebut, topik ini menjadi tren penelitian bagi para peneliti di Indonesia. Pada saat itu, terjadi peralihan dari pandemi Covid-19 ke pasca pandemi Covid-19, mengenai strategi yang digunakan oleh pelaku UMKM dalam memasarkan produknya untuk meningkatkan omset penjualan (Fitriaty et al 2023). Melalui penelitian ini, dapat diidentifikasi bagaimana strategi yang diterapkan oleh pelaku UMKM dan dampak yang ditimbulkan dari penerapan strategi tersebut.…”

Section: Sumber: Data Sekunder (Diolah)unclassified

MSMEs Marketing Strategies Through The Use Of Social Media: A Systematic Literature Review

Ariyati,

Ismawati,

Rizqillah

et al. 2024

Iqtishaduna

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This research aims to analyze literature regarding marketing strategies used by MSMEs in 2019-2023, as well as analyze the impact of the use of social media by MSMEs in marketing strategies. This research uses a systematic literature review method. The number of articles found was 54, which matched the criteria and keywords of this research theme. The research results show that Sinta indexes more published articles, publication trends increase yearly, and most research types use a qualitative approach. An effective marketing strategy helps increase sales for MSMEs because it can save production costs, and social media platforms become a resource that can reach consumers widely. MSME marketing strategies via social media in 2019-2023 mostly use Instagram, Facebook, and TikTok. This research can be used as a reference for future research. This research can also be used as a reference for MSME owners in implementing marketing strategies, especially social media, to improve performance through product innovation and creativity in marketing.

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Section: Sumber: Data Sekunder (Diolah)unclassified

MSMEs Marketing Strategies Through The Use Of Social Media: A Systematic Literature Review

Ariyati,

Ismawati,

Rizqillah

et al. 2024

Iqtishaduna

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“…In addition, innovation can also enable MSMEs to provide more efficient and customer-oriented services, such as the use of digital technology for online sales or the development of superior after-sales services (Kharub & Sharma, 2020). Innovation within MSMEs can positively impact efficiency and productivity (Fitriaty et al, 2022). By implementing innovations in the production process, MSMEs can improve operational efficiency, reduce production costs, and optimize the use of resources (Wulandari & Koe, 2023).…”

Section: The Role Of Innovation In Improving Msme Performancementioning

confidence: 99%

The Role of Sharia Financial Innovation and Literacy in Improving the Performance of MSME Actors

Supriadi,

Maghfiroh,

Abadi

et al. 2023

JIEBR

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This study aims to analyze the role of innovation and Islamic financial literacy in improving the performance of MSME actors in the context of Islamic economics. This study also aims to evaluate the impact of innovation and Islamic financial literacy on MSME growth and contribute to the sustainable development of MSMEs. This qualitative research applied a literature approach and document analysis to collect relevant data and information. A literature review was also conducted to identify indicators of the success of Islamic financial innovation and literacy in MSMEs and appropriate evaluation methods. Other research data included previous research results and related case studies. The results of this study revealed that MSMEs that implement Islamic financial innovation and literacy tend to experience improved performance. Product and process innovation, selection of Islamic financial instruments, and financial management by Sharia principles contributed positively to increasing MSME income, productivity, and operational efficiency. This research contributes to understanding the critical role of innovation and Islamic financial literacy in improving the performance of MSME actors. The findings of this study can serve as a reference for relevant stakeholders, including MSME actors, government, and Islamic financial institutions, in developing supporting policies and programs that strengthen innovation and Islamic financial literacy in MSMEs.

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“…Governments and stakeholders play a crucial role in supporting the development of MSMEs by providing access to finance, creating a conducive business environment, and offering technical assistance. This support can enable MSMEs to thrive, create more job opportunities, and alleviate poverty in both urban and rural areas [10]. The competitiveness of micro, small, and medium enterprises is vital for their success and for driving economic growth [11].…”

Section: Introductionmentioning

confidence: 99%

Strategies to Increase the Competitiveness of Micro, Small and Medium Enterprises (MSMEs): A Narrative Literature Review

Hurdawaty,

Tukiran

2024

SAJSSE

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Micro, small, and medium enterprises (MSMEs) are one of the important pillars of the country's economy. MSMEs have an important role in creating jobs, increasing economic growth, and improving community welfare. The competitiveness of MSMEs is vital for their success and for driving economic growth. To increase the competitiveness of MSMEs, the right strategy is needed. This strategy must be adapted to the characteristics of MSMEs, such as the business sector, target market, and competitive conditions. These research questions are: 1) What are the strategies for increasing the competitiveness of MSMEs?, and 2) What supporting factors can increase the competitiveness of MSMEs? The research method used is a narrative literature review of five references taken from the ScienceDirect database from 2020 to 2023 that discuss strategies for increasing the competitiveness of MSMEs. These five papers have a strong connection because they all discuss the relationship between innovation and the performance of micro, small, and medium enterprises (MSMEs). The results of the narrative literature review show that thera are several strategies can be used to increase the competitiveness of MSMEs namely digitalization, product and service innovation, business process innovation, and marketing and sales innovation. Beyond these strategies, the studies emphasize the importance of several supporting factors, such as government support, access to financial resources, networking, and collaboration opportunities. The implication of this research is to contribute ideas to the government and owners of MSMEs in the form of a model increasing the competitiveness of MSMEs in the global market.

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Innovation model for MSMEs recovery business strategy: Lessons from tourism area during the COVID-19 pandemic

Cited by 3 publications

References 16 publications

MSMEs Marketing Strategies Through The Use Of Social Media: A Systematic Literature Review

MSMEs Marketing Strategies Through The Use Of Social Media: A Systematic Literature Review

The Role of Sharia Financial Innovation and Literacy in Improving the Performance of MSME Actors

Strategies to Increase the Competitiveness of Micro, Small and Medium Enterprises (MSMEs): A Narrative Literature Review

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