Innovation process in the business ecosystem: the four cooperations practices in the media platform

Abstract

PurposeThe main purpose of this research is to construct a generalized set of innovation processes that occur at the ecosystem level based on the academic research. The study analyzes the cultural and creativity-driven over-the-top (OTT) platform that encompasses diverse network of ecosystem members by utilizing the four cooperation practices.Design/methodology/approachThis study begins with the literature review that discusses various topics related to ecosystem (e.g. service innovation, innovative ecosystem). Then, this study introduces a new conceptual framework that describes how cooperations occur in the ecosystem. Finally, a qualitative and explorative case study of the OTT platforms in the global context is conducted.FindingsThe application of the framework reveals how co-innovative business ecosystems demonstrate co-evolution through different structures and directions. An ecosystem can evolve by incorporating other industries (i.e. horizontal growth or broadening strategy) to deepen and broaden the industry integration.Originality/valueAs an explorative approach that opens the discussion on how co-innovation and co-evolution occur at the ecosystem level, particularly in the culture and creativity-driven industry, the value of this research extends to other similar industries where diverse actors such as technology firms, Internet firms, direct consumers, government and even the society impact the type of product and service and shape the evolution of the entire ecosystem.

An Intelligent Digital Media Asset Management Model Based on Business Ecosystem

“…Kurti et al [10] applied the communities of practice approach to establish a knowledge management system and explored the methods of constructing, sharing, and using tacit and explicit knowledge in the community of practice. Lee et al [11] proposed a cultural creativity driving industry collaborative innovation and coevolution framework, discussed how the business ecosystem is based on collaborative innovation through cooperation to achieve cooperative coevolution of different structures and directions to build the generalized innovation process at the ecosystem level, analyzed the process of cooperation in the system, and carried out exploratory research on the OTT platform. ere is evidence that social media changed the dynamic interaction between organizations and consumers through the establishment of online relationships, and these dynamic channels are challenging the traditional belief of the effectiveness of one-way marketing.…”

Platform opening and cooperation: a literature review and research agenda

“…(2020) investigate how platform owners manage open innovation to coordinate the development of diverse complementary products on their digital platform. Lee et al. (2020) study the four cooperation practices from the cultural and creativity-driven over-the-top (OTT) platform and reveal how co-innovative business ecosystems demonstrate co-evolution through different structures and directions.…”

The Value Cocreation Influence Mechanism of Network Freight Transport Platform in IoT‐Based Environments: Under the Service‐Dominant Logic

“…Therefore, customers are active partners in the process of shared value creation, rather than simply passive acceptance of the value created by others. Value cocreation (VCC), as a general concept describing the collaboration between multiple stakeholders, has attracted the attention of scholars and practitioners [1,22]. On the one hand, enterprises should open research and development, production, marketing, sales, and other value links to meet the needs of customers and carry out more adequate communication and interaction with customers [23].…”

“…The rapid growth of the Internet of Things (IoT) causes a sharp growth of data [1]. Enormous amounts of networking sensors are continuously collecting and transmitting data to be stored and processed in the cloud [2].…”