Creative thinking is an inherent process in the creation of innovations. Imagination is employed to seek creative solutions. This article presents research results on the use of inventive methods to develop an eco-friendly product. A household appliance was selected as the object of research. The article deals with issues relating to eco-design, eco-innovation, and inventory. The process of selecting inventive methods was presented. Selected inventive methods used to develop the product concept werebriefly characterized. Creativity sessions were conducted using the methods of brainstorming, stimulating, reverse brainstorming, word games, and superpositions. The effect of these activities is the concept for an eco-innovative product. A product design was developed that is highly recyclable and environmentally friendly. An ecological analysis of the designed product, including AI-based (artificial neural networks), was carried out, which showed the legitimacy of the actions taken to develop an environmentally friendly product. The novelty of the proposed approach consists ofcombining the use of research data, with new methods for their analysis using both traditional and artificial intelligent tools, to create a transparent and scalable product design. To date, this approach is unique and has no equivalent in the literature. Despite higher manufacturing costs, the more environmentally friendly refrigerator is cheaper in operation (consumes less energy) due to the ecological solutions incorporated into its design.