Wastewater resource recovery has been advocated for decades; necessary structural pathways were long-ago articulated, and established and emerging technologies exist. Nevertheless, broad wastewater valorization remains elusive. In considering implementation barriers, the argument is made that decision-makers focus on avoiding permit violations and negative publicity by embracing a conservative/safe approach-seemingly ignoring research on economic/environmental benefits. Conversely positing that economics is a primary barrier, we investigated, characterized, and described nontechnical socio-political barriers to realizing wastewater resource recovery. Principal actors in the Pacific NW region of the U.S. (representing a progressive populace facing stringent water quality regulations) were interviewed. Results revealed that economics were, indeed, the primary barrier to implementation/expansion of the WRRF concept. Consistent throughout interviews was a prevalent sense that the "cost of doing something (different)" was a principal consideration in resource recovery actions/policies. Moreover, "economics drives decisions," and "95% the bottom line is money. Show return on investment, it will get people's attention." Who pays was also a concern: "Government isn't going to pay. The states and Federal government won't give any grants, and we can't raise rates." Applying business case evaluations was seen as a pathway to actualizing resource recovery. Most encouragingly, the consensus was that resource recovery is a necessary future paradigm, and that real barriers are surmountable.