2016
DOI: 10.18488/journal.1006/2016.6.8/1006.8.176.184
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Innovation`s effect on brand equity: Insights from medical tourists

Abstract: A market-innovative firm is presumed to have superior customerlinking values, which, in turn, is likely to lead fulfillment of superior subjective brand performance in comparison with non-innovative firms. However, empirical evidence for the argument prior knowledge is weak. Therefore, this study examines the influence of innovation capabilities on brand equity building in the medical tourism sector in Jordan. Accordingly, 384 questionnaires were systematic randomly distributed to treated medical tourists at f… Show more

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Cited by 4 publications
(10 citation statements)
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“…In this SLR, 32 studies published between 2008 and 2021 were included. Most studies were published in 2018—five studies [ 9 , 18 , 20 , 89 , 90 ] and 2016—four studies [ 91 , 92 , 93 , 94 ] ( Table 1 , Figure 2 ). Three publications each were published in 2021, 2020, 2019, 2017, and 2015.…”
Section: Resultsmentioning
confidence: 99%
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“…In this SLR, 32 studies published between 2008 and 2021 were included. Most studies were published in 2018—five studies [ 9 , 18 , 20 , 89 , 90 ] and 2016—four studies [ 91 , 92 , 93 , 94 ] ( Table 1 , Figure 2 ). Three publications each were published in 2021, 2020, 2019, 2017, and 2015.…”
Section: Resultsmentioning
confidence: 99%
“…Three publications each were published in 2021, 2020, 2019, 2017, and 2015. The studies were conducted in different countries: Malaysia [ 6 , 19 ], South Korea [ 1 , 95 ], Iran [ 4 , 91 , 92 , 94 , 96 ], Indonesia [ 2 , 5 , 18 , 20 , 97 ], Kuwait [ 98 ], Jordan [ 93 , 99 , 100 , 101 ], India [ 9 , 17 , 23 , 26 , 89 , 102 ], Pakistan [ 90 ], Sri Lanka [ 103 ], Nairobi [ 104 ], and Vietnam [ 16 , 105 ]. Concentration of research is observed in developing countries, which can be explained by the desire for rapid development on the one hand, and the willingness to compare with highly developed countries on the other.…”
Section: Resultsmentioning
confidence: 99%
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“…9, No. 3 2014 ;Lin, Chen, & Chiu, 2010;Shriedeh & Ghani, 2016b). The importance of innovation is not limited to business firms.…”
Section: Introductionmentioning
confidence: 99%