“…In this regard, several studies have provided empirical evidence that SME managers undertake the most important decisions within their organisations (Van Gills, 2005), including those regarding innovation strategies, and their managerial perceptions shape the firm’s strategic behaviour to a significant degree (Alegrem et al, 2011; Donate and Sánchez de Pablo, 2015). In addition, several recent studies suggest that self-reported information by managers can be used as an adequate approach to measure business performance and other strategy variables, such as innovation (Foreman-Peck, 2013; Goya et al, 2016; Madrid-Guijarro et al, 2013; Ramanadi et al, 2017; Ribau et al, 2017). 3…”