Innovation Strategies for Creating Competitive Advantage

Adoção de Tecnologia na Organizacão: o caso de uma empresa brasileira do segmento de automação industrial

“…Muitas estratégias de inovação são utilizadas com vistas a criar essa vantagem competitiva, sendo elas direcionadas a três vertentes: enriquecimento de portfólio, liderança competitiva e instigação do consumidor (Bowonder et al, 2010). Essas três vertentes se desdobram em uma série de estratégias que podem ser utilizadas para tornar as empresas mais inovativas.…”

“…Essa postura tem colocado as organizações diante de estratégias de inovação, sendo elas direcionadas para o enriquecimento de portfólio, liderança competitiva e instigação do consumidor (Bowonder et al, 2010). Essas estratégias fazem com que as organizações tenham que decidir entre desenvolver internamente ou adquirir de fora.…”

Using online textual data, principal component analysis and artificial neural networks to study business and innovation practices in technology-driven firms

“…The study of the innovation-related outcomes of value cocreation activities has gradually emerged as one of the most relevant topics in value co-creation research [7,12,17,19,38,39] since the new paradigm entails a new vision about the relationship between marketing and innovation. However, the growing interest in the co-creation paradigm has been so far predominantly focused on qualitative case studies.…”

“…However, the growing interest in the co-creation paradigm has been so far predominantly focused on qualitative case studies. Existing literature emphasizes that the customer participation in value co-creation activities has an impact on their innovation outcomes, such as innovation cost, time-to-market, new product or service quality and development capacity [11,12,17,38,39]. It suggests the existence of a tendency for scholars to measure the performance of co-creation practices from an innovation perspective alone, neglecting such remarkable 'side effects' as brand perception, customer satisfaction, customerfirm relationship quality or the value of product-enabled services [10,40].…”

Strategic brand management as the factor of company competitiveness

“…25 Konkurentnost jedne zemlje direktno je zavisna od produktivnosti njene ekonomije, koja se meri vrednošću dobara i usluga proizvedenih po jedinici ljudskog rada, kapitala i prirodnih resursa. Produktivnost zavisi kako od vrednosti nacionalnih proizvoda i usluga (merena cenama koje se mogu diktirati na otvorenom tržištu), tako i od efikasnosti procesa proizvodnje.…”