2023
DOI: 10.59188/eduvest.v3i5.814
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Innovation Strategy and Product Development to Increase Company Competitiveness in Digital Era

Abstract: The development of technology and digitalization affects various aspects of life, including in the business world. Competition in the business world is getting tighter, so the right product innovation and development strategy is needed to improve the company's competitiveness. Therefore, this research was conducted to understand product innovation and development strategies that can help improve the competitiveness of companies in the digital era. The purpose of this research is to analyze product innovation a… Show more

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