Innovations in Agritourism: Evidence from a Region in Poland

Abstract

The objective of the article is to present the study of agritourism innovativeness. The analysis covers agritourism farms in Poland. It is also essential to identify the factors affecting the process of implementing innovation in agritourism. The objective of the article is to formulate conclusions on the impact of innovations on the development of agritourism and the competitiveness of agritourism farms that can be used by representatives of various agritourism-supporting institutions and organizations. A diagnostic survey–study was conducted in 2018, applying a survey questionnaire with a sample of 81 self-employed agritourism farm owners. Ward’s hierarchical clustering method was applied to group the counties in terms of innovativeness. For this purpose, the data provided by the central statistics authority (GUS) and the authors’ own survey study were used. The study confirms, e.g., the key significance of innovation for the development of agritourism in the counties analyzed. Additionally, in the article there is developed an original farm’s competitive positioning index and gaining a competitive advantage on the agritourism services market, with three farms in Germany, France and Poland, respectively as an example.

Creative Tourism on Islands: A Review of the Literature

“…In some specific case studies, this may require exploring further works in related fields, eventually going beyond the references that specifically address island contexts. For instance, if a rural island community is engaged in developing a creative tourism approach related to agricultural practices, its stakeholders may benefit from insights found in the adjacent field of agritourism-in which some recent innovations converge with creative and experiential tourism trends (e.g., by fostering interaction between hosts and guests through creative activities that help promote local products and artisan arts and crafts) [79,80]. This is just one example among many other possible concepts or connections (with ecotourism, religious tourism, slow tourism, etc.)…”

The Impact of Implemented Innovations on Competitiveness of Tourism Companies in the Warmińsko-Mazurskie Voivodeship

“…Innovation is believed to be a way of creative thinking and implementing ideas, it is altering advanced notions and knowledge into unique and newly created solutions. Therefore, innovativeness is often considered to be essential in building enterprises' competitive advantage [Roman et al 2020].…”

Economic Sustainability and Multiple Risk Management Strategies: Examining Interlinked Decisions of Small American Farms

“…Agritourism is also claimed to have its contribution on regional economic development and sustainable environment, such as it helps to create many job opportunities by stimulating local food and lodging enterprises, small businesses, cultural values, and associated industries [15] and helps to conserve area's environmental aspects and ecological values. In that, agritourism is a promising tool of sustainable rural and regional development [16], promoting cultural values, protecting the environment, job creation, and stimulating local businesses and economies [17].…”