“…At the same time, the industry needs to radically reform itself and set itself a sound financial structure going forward. Research on environmental issues, health and welfare, nutrition and sustainable feeds, species diversification, quality control and traceability, and knowledge management and dissemination is urgently needed for mariculture to evolve in the postcrisis phase as a science-based industry (Rigos 2013 Asche et al (2007Asche et al ( , 2012 argue that global aquaculture growth since 1995 has been based partly on innovations in logistics, packaging, processing, and product form development along the entire supply chain. In Greece, some strategic planning for marketing development has included image creation and message selection, promotional actions for the sector and its products within the wider context of product differentiation and species diversification, quality certification, eco-labeling, prepacking, product ID, and company imaging education (Papageorgiou 1999).…”