Innovative approaches in forest management - the application of a business model to designing a small-scale forestry strategy

Richard, Pek; Riedl, Marcel; Jarský, Vilém

doi:10.17221/17/2017-jfs

Cited by 2 publications

(1 citation statement)

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“…The following elements are necessary for the small forest owners: carefully studying the size and cost structure, building good relationships and positioning as a reliable and honest member of the community. For municipal forests, two customer segments are stressed (see also Pek et al, 2017): wood processing companies and the public, which needs to acquire a better understanding of municipal forest management and innovative approaches. Recommended activities include the following: the development of recreational services and educational projects.…”

Section: Interventions and Mechanisms: Business Modelsmentioning

confidence: 99%

What can we learn from business models in the European forest sector: Exploring the key elements of new business model designs

Kajanus

Leban

Glavonjić

et al. 2019

Forest Policy and Economics

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This study represents the first attempt to operationalize a novel methodological approach that couples the expanded business model canvas (BMC) with an analytical evaluation of business model items and incorporates context-intervention-mechanism-outcome logic (CIMO-logic). We applied the designed methodology to analyse ten forest-related business models in eight European countries. This study aims to enhance the understanding of the challenges and opportunities generated by changing forest ownership due to the use of new business models. The adopted procedures both enhance the understanding of existing business models and the associated mechanisms and suggest improvements for existing business models. In other words, these procedures facilitated the understanding of business model dynamics. The changing operational environment forces the traditional forestry industry to adapt, and the analysed European cases indicate that business system innovations should always be considered to meet consumers' needs. The analysed business models are mostly grounded on traditional forestry and mainly include either new services or organizational improvements. The analysed business models introduce new organizational channels for reaching customers, satisfying new customer needs, targeting unique customers, reducing transaction costs, and improving customer relationships.

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Section: Interventions and Mechanisms: Business Modelsmentioning

confidence: 99%