“…Moreover, the results show that firms can improve their performance through (a) allocating more resources for BM experimentation and (b) enhancing their capacity to innovate either by increasing the number of innovation or spending more time for innovation. Our results are not only consistent with previous findings (e.g., Chesbrough, 2010;Kraus, Brem, Schüssler, Schüssler, & Niemand, 2017;Trimi & Berbegal-Mirabent, 2012) showing that innovation is a key success factor for the firm performance, and that BMI is a vehicle for the firm transformation, but also confirm earlier Zott's et al (2011) finding that argue BMI is the key to firm performance. In addition, the importance of innovativeness confirmed by both PLS-SEM and fsQCA results indicate that BMs represent a component of innovation commercialization that is managed separately, but in accordance with the value innovation process (George & Bock, 2011).…”