Innovative CRM Strategies for the Modern Social Marketing Landscape

Abstract

Social Marketing inspires changes of attitudes and behavior. It is not commercial. Social marketing encourages non-commercial organization to create social good. Social Marketing does not sell or advertise commercial product or service, it offers and promotes healthy, harmony of life with its type of behavior and the attitude. But despite all of this it needs to study CRM data with a significant role. It was found a gap in the literature, considering the scarcity of pertinent case studies within the academic literature. Study delves into a range of performance indicators, including conversion rates, considerations, awareness levels, target sales achievements, quarterly sales figures, market insights (encompassing competition studies and PLI scheme evaluations), and accounts receivables. Additionally, study explore the lead scoring process and its repercussions on the outcomes of both won and lost orders, with a keen focus on funnel conversion metrics.