Innovative Industry: Environmental horticulture professionals’ perceptions on wildlife-friendly plants and a potential certification offering

Krebs, Christine L.; Warner, Laura A.; Baker, Lauri M.; Daniels, Jaret C.; Dale, Adam

doi:10.4148/1051-0834.2413

Cited by 3 publications

(2 citation statements)

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“…I would be interested in being a part of a new certification process." Survey respondents were also presented with 12 different barriers identified during previous interviews (Krebs et al 2022) and asked to indicate the extent to which each might affect their adoption of the certification. Responses could range from 0 (not a barrier at all) to 5 (a very significant barrier).…”

Section: Methodsmentioning

confidence: 99%

“…Campbell et al (2017) found that the lack of labeling was a barrier to purchasing pollinatorfriendly plants for consumers. There is an opportunity for green industry stakeholders (growers) to participate in labeling strategies that communicate their production practices while educating consumers about a the environmental contributions of a plant (Campbell et al 2017;Khachatryan et al 2021;Krebs et al 2022;Wei et al 2021).…”

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confidence: 99%

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Attitudes Toward and Preferences of Florida Consumers and Growers Regarding a Proposed Scientifically Based University Certification Process for Wildlife-friendly Plants

Nickerson,

Krebs,

Warner

et al. 2023

hortte

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This article shares survey results provided by both consumers and growers regarding the University of Florida Biodiversity Certified Plants for the Rapidly Expanding Urban Landscape Market project conducted at the University of Florida (UF). The overall goal of this project was to develop and test a scientifically based, UF-trademarked process for the certification of high-quality, commercially available, wildlife-friendly plants for the green industry. The objectives of two surveys that targeted consumers and growers, respectively, were to assess consumer and grower attitudes, knowledge, and behaviors pertaining to wildlife-friendly plants and a proposed certification. The consumer survey results (n = 868) indicated that respondents (consumers) strongly agreed with purchasing wildlife-friendly plants, and that respondents would benefit from the proposed certification. The certification could help consumers gain a better understanding of which plants are wildlife-friendly at the point of purchase. Nearly half of consumers reported an inability to identify wildlife-friendly plants in the store, which hinders them from purchasing. The grower survey results (n = 75) indicated that respondents were willing to offer biodiversity-certified plants. More growers rated themselves as innovators (the most innovative category) in terms of adopting innovations than any other diffusion of innovations category (early adopter, early majority, later majority, hesitant, or none of these), although the perceived cost of obtaining the certification was seen as a potential barrier toward grower adoption of the certification. These findings indicate that the proposed certification would be successful with appropriate and tailored marketing materials for both growers and consumers.

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Section: Methodsmentioning

confidence: 99%

mentioning

confidence: 99%

Attitudes Toward and Preferences of Florida Consumers and Growers Regarding a Proposed Scientifically Based University Certification Process for Wildlife-friendly Plants

Nickerson,

Krebs,

Warner

et al. 2023

hortte

View full text Add to dashboard Cite

show abstract

Formative audience research to increase consumer demand for professional wildlife-friendly landscape maintenance

Kalauni,

Warner,

Diaz

et al. 2023

Urban Forestry & Urban Greening

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Changes Take Place in Stages! A Gradational Perspective on the Influence of Homeowners Associations on the Adoption of Wildlife-Friendly Landscape Maintenance

Warner,

Kalauni,

Diaz

et al. 2024

Environment and Behavior

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Lack of demand for professional wildlife-friendly landscape maintenance (WFLM) is not well understood, and further complicated by institutional and non-institutional influences. Framed by the Transtheoretical Model of Change, this study evaluated behaviors and perceptions pertaining to WFLM. A cross-sectional research design with quota sampling gathered stage of change, perceived motivators and barriers, processes of change, and self-efficacy from 1,219 Florida residents who hired a professional for landscape maintenance services. Comparisons were conducted to disentangle the relationship between living in a homeowners association and requesting WFLM. More residents were in earlier pre-action stages than later behavioral stages. There were stronger perceptions of some external barriers and motivators among homeowners association residents with perceptions of neighbors’ expectations being the greater motivator and barrier among this audience segment. Findings reveal a need to support residents in earlier stages of behavior change and integrate social norms into behavior change programs, especially within homeowners associations.

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Innovative Industry: Environmental horticulture professionals’ perceptions on wildlife-friendly plants and a potential certification offering

Cited by 3 publications

References 0 publications

Attitudes Toward and Preferences of Florida Consumers and Growers Regarding a Proposed Scientifically Based University Certification Process for Wildlife-friendly Plants

Attitudes Toward and Preferences of Florida Consumers and Growers Regarding a Proposed Scientifically Based University Certification Process for Wildlife-friendly Plants

Formative audience research to increase consumer demand for professional wildlife-friendly landscape maintenance

Changes Take Place in Stages! A Gradational Perspective on the Influence of Homeowners Associations on the Adoption of Wildlife-Friendly Landscape Maintenance

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