2010
DOI: 10.1080/15022250.2010.491255
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Innovative Processes in a Nature‐Based Tourism Case: The Role of a Tour‐operator as the Driver of Innovation

Abstract: This paper develops four propositions for the role of a tour-operator as the driver of innovations in a nature

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Cited by 36 publications
(27 citation statements)
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“…Rønningen () emphasized the role of large companies in the dissemination of innovation and development processes (enabling access to new, mainly international markets, new technologies, knowledge, and competences) to small and medium tourism enterprises. Hence, investigating the innovativeness of large companies should be recognized as crucial for understanding the innovativeness of the whole tourism sector.…”
Section: Discussionmentioning
confidence: 99%
“…Rønningen () emphasized the role of large companies in the dissemination of innovation and development processes (enabling access to new, mainly international markets, new technologies, knowledge, and competences) to small and medium tourism enterprises. Hence, investigating the innovativeness of large companies should be recognized as crucial for understanding the innovativeness of the whole tourism sector.…”
Section: Discussionmentioning
confidence: 99%
“…In addition, it is difficult to receive feedback from distant markets. Marketing may be too costly for many peripheral companies that would rather establish close co-operative relationships with tour operators (Rønningen 2011) or those who already have market power and do not develop marketing themselves. Such relationships may increase local companies' dependence on external players.…”
Section: Distancementioning
confidence: 99%
“…Wedding planners are identified as having a central role in coordinating the network of local companies providing the various wedding and tourism services, the local public authorities and, when necessary, religious bodies (Fortezza & Del Chiappa, 2012). In the context of the emergence of a new wedding destination, it can be suggested that wedding planners, not unlike tour operators, can act not only as coordinators but also as innovation drivers (Mattsson, Sundbo, & Fussing-Jensen, 2005;Rønning, 2010;Trunfio, Petruzzelli, & Nigro, 2006).…”
Section: Introductionmentioning
confidence: 99%