Innovative Ways of Teaching English in Chinese Universities under the Concept of Cross-Cultural Communication

Abstract

In the current context of increasingly frequent international cooperation and communication in Chinese major industries, the demand for Cross-Cultural Communication talents is increasing. English teaching in universities is responsible for transmitting language knowledge and developing students’ language skills, and it is urgent to reform the teaching mechanism of English in Chinese universities under the concept of Cross- Cultural Communication. In this paper, we focus on the significance of the innovation of English teaching in universities in the field of Cross-Cultural Communication, and propose countermeasures for the technological upgrading of English teaching in universities from different perspectives in the face of the new goal about improving the quality of language education in Chinese universities, in order to facilitate reference for subsequent English teaching practitioners in China.