Innovativeness and Market Orientation as Forerunners of the New Service Added Value and Performance in the Hotel Industry

Pascual-Fernández, Primitiva; Sánchez, José Ángel López; Reynoso, Javier; Vijande, María Leticia Santos

doi:10.1007/978-3-319-29877-1_183

Cited by 2 publications

(4 citation statements)

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“…Market-oriented organisations focus on continuous market research and data collection, not only the needs of the target market, but also the capabilities of their competitors in order to generate consistent consumer value (Sundrstr€ om et al, 2021;Mu et al, 2017). A marketoriented business strives to understand and meet the long-term needs of consumers, acquire and evaluate market information in an anticipatory manner and coordinate across departments to share knowledge in a focussed way (Pascual-Fern andez et al, 2016;Slater and Narver, 1995). The data and information collected, if used correctly, can generate consistent consumer value (Newman et al, 2016).…”

Section: Introduction 11 Market Orientation and The Seafood Industrymentioning

confidence: 99%

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Market-oriented product development of novel sustainably sourced seafood product concepts: consumers' preferences for a different kettle of fish cake

McKenzie

Bogue

Repar

2021

BFJ

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PurposeThe purpose of this study is to utilise market-oriented methodologies to determine key attributes driving consumers' preferences for novel sustainably sourced seafood concepts, derived from a species of wild-caught fish unfamiliar to consumers and to explore new product concepts for various consumer clusters.Design/methodology/approachThis study applied a mixed-method approach including five focus groups with 40 consumers and a single conjoint-based questionnaire administered to 300 seafood consumers in Ireland. The focus groups explored in-depth consumers' expectations, requirements and preferences and identified the key attributes that would influence acceptance of new seafood products. Full-profile conjoint analysis was used to model consumers' preferences for novel seafood product concepts that utilised a sustainably sourced species unfamiliar to the consumer.FindingsFocus groups revealed that the most important attributes were brand, price, format, packaging, supplementary information and accompaniment. The conjoint simulation identified three consumer clusters. Product concepts containing a sustainably sourced fish species were identified according to the preferences of each consumer cluster.Originality/valueThis research highlighted a sustainability angle in new product development and identified a competitive advantage and market potential for boarfish (Capros aper), which is an underutilised Irish fish species. It used a market-oriented approach to explore the development of novel sustainably sourced value-added seafood product concepts. The study results provide small and medium seafood companies with original and unique insights for developing novel sustainably sourced fish products that increase consumer acceptance.

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Section: Introduction 11 Market Orientation and The Seafood Industrymentioning

confidence: 99%

“…, 2017). A market-oriented business strives to understand and meet the long-term needs of consumers, acquire and evaluate market information in an anticipatory manner and coordinate across departments to share knowledge in a focussed way (Pascual-Fernández et al. , 2016; Slater and Narver, 1995).…”

Section: Introductionmentioning

confidence: 99%

Market-oriented product development of novel sustainably sourced seafood product concepts: consumers' preferences for a different kettle of fish cake

McKenzie

Bogue

Repar

2021

BFJ

View full text Add to dashboard Cite

show abstract

“…De esta manera, se plantea que son los empleados de primera línea son los que deben percibir beneficios de las innovaciones llevadas a cabo para que puedan trasladar estos beneficios a los clientes y se genere una relación de preferencia y perdurable (Pascual-Fernández, Santos-Vijande y López-Sánchez, 2020).…”

Section: Objetivosunclassified

“…El sector de la hostelería con la paulatina sofisticación de los usuarios modernos, deseosos de nuevas experiencias, también reclama desarrollar nuevos servicios que satisfagan esas expectativas y proporcionen una ventaja competitiva que permita mantener ese crecimiento (Pascual-Fernández et al, 2020).…”

Section: Introductionunclassified

Análisis del modelo que estudia las variables influyentes en la capacidad de innovación de las empresas, y como afecta al desempeño en los resultados del sector hotelero

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Innovativeness and Market Orientation as Forerunners of the New Service Added Value and Performance in the Hotel Industry

Cited by 2 publications

References 0 publications

Market-oriented product development of novel sustainably sourced seafood product concepts: consumers' preferences for a different kettle of fish cake

Market-oriented product development of novel sustainably sourced seafood product concepts: consumers' preferences for a different kettle of fish cake

Análisis del modelo que estudia las variables influyentes en la capacidad de innovación de las empresas, y como afecta al desempeño en los resultados del sector hotelero

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