Inovasi UMKM Boga Tradisional Dalam Mencapai Keunggulan Bersaing

Abstract

Empowerment of Small and Medium Enterprises (SMEs) becomes very strategic, because of its huge potential in driving the economic activities of the community and at the same time being the foundation of the income sources of some people in improving their welfare. But there are still many problems faced by Indonesian SMEs, some of which include competitiveness of MSMEs in national and global markets. The low competitiveness of these SMEs as expressed by Kumorotomo (2008), is due to the large number of problems in the development of MSMEs, such as financing, marketing, management and development of Human Resources (HR), and production efficiency and innovation. Where organizations that have advantages can be pursued through product and service innovation. The specific objective in this study is to produce an innovation model for MSMEs that produce traditional regional food products, so that they can help them find strategies to win the competition. This SMEs innovation model is carried out through innovation so that it can have an influence on improving the competitiveness of SMEs, especially traditional food producers in Jakarta.

Innovation, Competitive Strategy and Msme Performance: A Survey Study on Culinary Smes in Indonesia During the Covid-19 Pandemic

“…Product innovation and process innovation are positively related to SME performance (Ar & Baki, 2011;Hilmi et al, 2010;Umar et al, 2018;Al-Sa' di et al, 2017). In addition, product innovation and process innovation, combined with marketing innovation and/or organizational innovation, are positively related to SME performance (Hafeez et al, 2013;Kiveu et al, 2019;Noor et al, 2019). Therefore, it can be concluded that the hypothesis is as follows:…”

“…There are various indicators used in measuring innovation (Narsa, 2018;Herlinawati & Machmud, 2020;Noor et al, 2019;Novia et al, 2020). Among the many indicators, product innovation and process innovation are the types that are most often used in the study of innovation in SMEs (Umar et al, 2018).…”

“…Al-Sa' di et al (2017) stated that product innovation is defined as improvements to the product mix, product selection, and development in organizations that are considered new. According to Noor et al (2019), process innovation includes the creation or improvement of methods of production, service, or administrative operations, as well as the development of processes, systems, and engineering activities employed in the development of new products.…”

Pengaruh Inovasi Terhadap Daya Saing Usaha Mikro Dengan Kompetensi Pegawai Usaha Mikro Sebagai Mediasi

“…Kemampuan melakukan inovasi bagi usaha mikro sangat dibutuhkan agar mampu mengatasi salah satu masalah daya saing usaha mikro Indonesia, karena merupakan salah komponen usaha yang memiliki kontribusi yang paling besar bagi perekonomian Indonesia. Namun di sisi lain UMKM memiliki kelemahan dalam manajemen sehingga perlunya upaya untuk memperbaikinya bagi peningkatan daya saing nasional dan global (Savitri Noor et al, 2019).…”

Strategi Inovasi Produk Diversifikasi Untuk Menciptakan Keunikan Dalam Branding Umkm Di Desa Tundagan

“…Selanjutnya untuk memiliki keunggulan bersaing perusahaan dapat melakukan inovasi yang mengarah pada penciptaan nilai bagi pelanggan. Inovasi adalah sebuah proses yang dimulai dengan sebuah ide, diikuti dengan pengembangan sebuah penemuan, dan hasilnya adalah perkenalan produk, proses, atau jasa baru kepasar (Noor et al, 2019). Respon konsumen terhadap inovasi dan diversifikasi produk gula aren sangatlah penting.…”