Electrocatalytic oxidation of glycerol is a highly efficient way for upgrading glycerol toward fine chemicals. Currently, electrooxidation of glycerol into the high value-added C3 products remains a big challenge because of the poor catalytic activity, low selectivity, and high cost of the noble metal catalysts, especially in the alkaline medium. Here, we report that the PtÀ CeO 2 /CNT (CNT = carbon nanotubes) catalyst remarkably promotes the conversion (86.5 % vs. 37.6 %) and recycling stability for glycerol electro-oxidation reaction, as compared with Pt/CNT. However, the improved catalytic activity of PtÀ CeO 2 /CNT is accompanied by the further oxidation of C3 products including glyceric acid (GLYA). By tuning the product distribution by the ratio of CeO 2 and CNT, applied potential, and the Pt loading amount, the high selectivities of C3 products (95 %) and GLYA (59 %) are achieved together with the high glycerol conversion (86 %), leading to the impressive yields of C3 products (81 %) and GLYA (50 %). The unique contributions of CeO 2 includes not only the enhanced catalytic activity and recycling stability, but also the suppressed further oxidation of GLYA. Moreover, higher yield of GLYA is reached over PtÀ CeO 2 / CNT even with half loading of Pt, as compared with Pt/CNT.