“…Finally, and most strikingly, the majority of the experiments studied (87%, n=27) aimed to evidence something obvious: that buildings with high levels of environmental performance are not more costly, and are sometimes cheaper to build, operate, maintain and use than traditional buildings with low levels of environmental performance. Yet, these opportunities and possibilities have been known for some decades now and are very well documented (e.g, Beddoes & Booth, 2012;Register, 1987). Why then repeat the same experiment, albeit in different forms, over and over and over again?…”