Insights from the animal kingdom

Morwitz, Vicki G.

doi:10.1016/j.jcps.2014.01.004

Cited by 6 publications

(3 citation statements)

References 170 publications

(173 reference statements)

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“…They aggregate into large mixed-sex social groups, in which they form strict dominance hierarchies. Their frequent and highly complex social interactions make them an ideal model species for understanding social cognition and behavior [ 12 , 13 ]. Rhesus monkeys are highly social, attend to others to gather information, show rudimentary understanding of the intentions of others, care for kin, may give up rewards to alleviate pain in others, and have a genetic basis for some social behaviors [ 13 – 20 ].…”

Section: Introductionmentioning

confidence: 99%

Rhesus macaques form preferences for brand logos through sex and social status based advertising

et al. 2018

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Like humans, monkeys value information about sex and status, inviting the hypothesis that our susceptibility to these factors in advertising arises from shared, ancestral biological mechanisms that prioritize social information. To test this idea, we asked whether rhesus macaques (Macaca mulatta) show choice behavior that is similar to humans in response to sex and social status in advertising. Our results show that monkeys form preferences for brand logos repeatedly paired with images of macaque genitals and high status monkeys. Moreover, monkeys sustain preferences for these brand logos even though choosing them provided no tangible rewards, a finding that cannot be explained by a decision mechanism operating solely on material outcomes. Together, our results endorse the hypothesis that the power of sex and status in advertising emerges from the spontaneous engagement of shared, ancestral neural circuits that prioritize information useful for navigating the social environment. Finally, our results show that simple associative conditioning is sufficient to explain the formation of preferences for brand logos paired with sexual or status-based images.

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Section: Introductionmentioning

confidence: 99%

Rhesus macaques form preferences for brand logos through sex and social status based advertising

et al. 2018

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“…Cullen, 1997) and perhaps raises concerns of the usefulness of such experimentation. This ethical dilemma is further highlighted by the same such experiments which have revealed the advanced abilities and sensitivities of non-human animals, as well as such traits as a sense of humour and self-awareness (Morwitz, 2014). However, the focus of concern surrounding the issue of bioethics tends to be on the humans (Salter & Harvey, 2014), rather than on the animals themselves.…”

Section: Resultsmentioning

confidence: 99%

“…Utilising an ethic of care approach, resting “on the premise of nonviolence” (Gilligan, 1993, p. 174), the consideration of the animal’s side of these experimental interactions could lead to their increased visibility within research contexts and, perhaps, improved outcomes for their own lives. Of assistance could be the study of those who work closely with animals as they “need to understand how animals think in order to do their jobs well” (Morwitz, 2014, p. 573). Such a closer understanding of animals could potentially impact consumer choices regarding the purchase of animal products and Morwitz calls for further research addressing how concrete relationships with animals impacts human behaviour and consumption choices.…”

Section: Resultsmentioning

confidence: 99%

Animals and Organisations: An Ethic of Care Framework

Connolly

Cullen

2017

Organization & Environment

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Despite recent developments in the field of human-animal studies and a surge of growth in scholarship in this area, organisational theory has been accused of facilitating the "virtual exclusion" of the non-human animal. This article attempts to address this through its investigation of the non-human in the business and management literature within an ethic of care framework. It accomplishes this through a bibliometric review of the articles available in the Social Sciences Citation Index. The focus of investigation is the nature of the human-animal relationship within the articles. It is hoped that this framework will assist scholars in attempts to increase the visibility of animals within our organisations and enhance their moral consideration, as well as facilitate the review of other literatures relating to the marginalised within our organisations.

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Evolution and Consumer Psychology

Saad

2015

The Handbook of Evolutionary Psychology

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The consumer realm offers a window into our evolved human nature. Many consumer choices, preferences, and behaviors are rooted in one of four key Darwinian clusters: (1) survival (e.g., gustatory penchant for highly caloric foods); (2) mating (e.g., employing products as sexual signals); (3) kin selection (e.g., the effects of genetic relatedness and genetic assuredness on gift giving); and (4) reciprocal altruism (gift‐giving rituals among nonkin). The evolutionary lens provides consumer researchers important benefits including the ability to identify novel research questions, and greater interdisciplinarity, methodological pluralism, theoretical parsimony, and consilience. Homo consumericus cannot be entirely understood without acknowledging the evolutionary forces that have forged our minds and bodies.

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Insights from the animal kingdom

Cited by 6 publications

References 170 publications

Rhesus macaques form preferences for brand logos through sex and social status based advertising

Rhesus macaques form preferences for brand logos through sex and social status based advertising

Animals and Organisations: An Ethic of Care Framework

Evolution and Consumer Psychology

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