Insights into individual's online shopping continuance intention

Abstract

Purpose -The purpose of this paper is to provide insights into individual's online shopping continuance intention. The research uses the Expectation Confirmation Theory and Technology Acceptance Model as theoretical foundations to develop a model to achieve this aim. Design/methodology/approach -The research uses a cross-sectional survey research design approach. An online marketplace web site that connects buyers and sellers in Malaysia serves as the research context. Data were collected using convenience approach. Findings -Results suggest satisfaction contributes to individual online shopping continuance intention. Consistent with extant research, perceived usefulness of web site links to online shopping continuance intention. Contrary to past findings, perceived ease of web site use does not directly contribute to online shopping continuance intention. Individual's price-oriented lifestyle, perceived ease of web site use and usefulness contributed to individual's satisfaction with online shopping experience. People with time-oriented, net-oriented and price-oriented lifestyles and preference for a web site contribute to perceived ease of web site use. Extraverts have online shopping intention while emotional stability moderates the relationship between perceived usefulness of web site and satisfaction in online shopping. Originality/value -Findings aid web service provider and internet retailers when explaining individual continuance intention of online shopping. This research advances understanding of the role of satisfaction, perceived ease of web site use and perceived web site usefulness regarding online shopping continuance intention. The research also sheds light on individual attributes as contributors to online shopping experience, continuance and perceptions of web site.

Local Food Shopping: Factors Affecting Users’ Behavioural E-Loyalty

“…Second, the study results support the finding that users' satisfaction is an important relational predictor of behavioural e-loyalty (Chung et al 2015;Ku and Chen 2014;Lin and Lekhawipat 2014;Mohamed et al 2014;Wen et al 2011;Zhao and Lu 2012). Third, the findings confirm previous results concerning the positive effect of perceived flow on the two relational variables of the proposed model (satisfaction and behavioural e-loyalty) (Hausman and Siekpe 2009;Hsu et al 2012;O'Cass and Carlson 2010).…”

“…It has been proved that individual satisfaction has a positive impact on repurchase intention (Mohamed et al 2014). Specifically, prior studies have confirmed that satisfaction is favourably related to purchase intention (Lin and Lekhawipat 2014;Pee et al 2018;Wen et al 2011;Yen and Lu 2008).…”

Predicting Drivers of Mobile Entertainment Adoption: A Two-Stage SEM-Artificial-Neural-Network Analysis

“…Convergent validity is accomplished if AVE exceeds 0.5 and all standardized factor loadings are significant while SCR surpluses 0.70 for all indicators [25,49,56,85]. Hence, construct convergent validity is verified.…”

e-Purchase Intention of Taiwanese Consumers: Sustainable Mediation of Perceived Usefulness and Perceived Ease of Use

“…Some services, however, may not be as convenient as in traditional market (e.g., immediate comparison among a variety of products that require tasting, smelling or sensing). Online shopping perceived usefulness could change consumers' attitudes toward purchasing [40]. Son et al [41] assert that PU has a positive effect on consumer intention to use an internet application.…”