Wettability affects the occurrence and exploitation of gas and oil in shale matrices; however, conventional methods for shale wettability evaluation (i.e., contact angle testing, imbibition method, flotation testing, surface tension method, and so forth) have limitations, which, in turn, lead to ambiguous or even contradictory results. Thus, in this paper, the calorimetry method is introduced to evaluate the wettability of shale, and the feasibility of the calorimetry method is discussed. The results show that transitional shale can be classified as mixed wet or more water wet in the southern North China Basin, and the calorimetry method exhibits higher accuracy and applicability. By considering the influence of the interaction between different factors on wettability, a geological prediction model of transitional shale wettability is established, which is helpful for the wettability evaluation of transitional shale and provides theoretical support for the exploitation of unconventional gas and oil. Oil wetting is mainly affected by pyrite and mixed layer illite−smectite (strongly positive influence), whereas water wetting is mainly affected by pyrite (negative influence), dolomite, and siderite (positive influence). The relative wettability index, wetting heat, heat flow rate, and other parameters derived from the calorimetric experiments can be used to evaluate wettability, which can provide theoretical support for the exploitation of unconventional gas and oil.