“…Studies found reference, subject, and liaison librarians tend to be more visible to users and communities and an integral part of online and in‐person instruction (Johnson, 2018; Tumbleson, Burke, & Long, 2019; Zanin‐Yost, 2018). In addition, academic libraries can market their services at campus events and share resources for sponsoring events, such as open houses, orientations, and book sales (LeMire & Ballestro, 2019).…”