Instagrammable Data: Using Visuals to Showcase More Than Numbers on AJ Labs Instagram Page

Abstract

<p>News outlets are developing formats dedicated to social platforms that capture audience attention, such as Instagram stories, Facebook Instant articles, and YouTube videos. In some cases, these formats are created in collaboration with the tech companies themselves. At the same time, the use of data-driven storytelling is becoming increasingly integrated into the ever-complex business models of news outlets, generating more impact and visibility. Previous studies have focused on studying these two effects separately. To address this gap in the literature, this paper identifies and analyzes the use of data journalism on the Instagram content of AJ Labs, the team dedicated to producing data-driven and interactive stories for the Al Jazeera news network. Drawing upon a mixed-method approach, this study examines the use and characteristics of data stories on social media platforms. Results suggest that there is reliance on producing visual content that covers topics such as politics and violence. In general, AJ Labs relies on the use of infographics and produces its own unique data. To conclude, this paper suggests potential ways to improve the use of Instagram to tell data stories.</p> @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;}p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Arial",sans-serif; mso-fareast-font-family:Arial; mso-ansi-language:EN;}.MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-size:11.0pt; mso-ansi-font-size:11.0pt; mso-bidi-font-size:11.0pt; font-family:"Arial",sans-serif; mso-ascii-font-family:Arial; mso-fareast-font-family:Arial; mso-hansi-font-family:Arial; mso-bidi-font-family:Arial; mso-ansi-language:EN;}.MsoPapDefault {mso-style-type:export-only; line-height:115%;}div.WordSection1 {page:WordSection1;}

Fighting Fake Facts

“…It is important to note that prior research has highlighted certain limitations of this tool, such as incomplete metrics and restricted access to fully public spaces on the broader Facebook or Instagram platforms. CrowdTangle only encompasses public groups with a certain user threshold, as opposed to the entire spectrum of groups [9,73,74].…”

“…Third, our methodology leveraged CrowdTangle's computer vision algorithm to detect text within images and ascertain if these visual contents were disseminated through automated means. It is worth noting that prior research has highlighted that CrowdTangle's computer vision capabilities for text recognition have been a recent development and are not without limitations [74]. Lastly, our process examined whether multiple entities rapidly and consistently shared the same URL, which serves as another indicator of coordinated activity [9,28].…”