Instant Advertising in Mobile Peer-to-Peer Networks

Chen, Zaiben; Shen, Heng Tao; Xu, Quanqing; Zhou, Xiaofang

doi:10.1109/icde.2009.14

Cited by 20 publications

(11 citation statements)

References 15 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Zaiben Chen et.al [2] described the peer to peer network in "Instant Advertising in Mobile Peer-to-Peer Networks" and proposed that mobile advertisement is done through mobile to mobile peer network It is a new application with spatial and temporal constraints used for advertisement propagation. In a wireless environment Computational resources and bandwidth are limited,so mechanisms such as optimizing the velocity and distance information are provided which reduces redundant messages.…”

Section: Literature Surveymentioning

confidence: 99%

Comparative Study: Location Based Mobile Advertisement Publishing System

Bhute

2015

2015 International Conference on Computing Communication Control and Automation

View full text Add to dashboard Cite

In recent years, mainly advertisements and vouchers are used for providing discounts, text messages and posters were mainly used till date but to advertise on a mobile device is need of the current scenario. Vendors must be allowed to publish and edit an advertisement to users according to the interest of the customer. This technique has low cost for digital advertisement and has a pervasive system for advertising in large commercial malls. In order to publish advertisements on customer mobile phones and find the desired location of the vendors,QR codes are used. Location and deals can be obtained on the customer's mobile phone by scanning the QR code on the mobile phone. In this paper, survey on various location based system and different techniques for publishing advertisement is done.

show abstract

Section: Literature Surveymentioning

confidence: 99%

Comparative Study: Location Based Mobile Advertisement Publishing System

Bhute

2015

2015 International Conference on Computing Communication Control and Automation

View full text Add to dashboard Cite

show abstract

“…See for example [14,15,22,28,[33][34][35][36][37]45,51]. However all mentioned papers address the problem of SADD protocols for SAD-MANETs, that is, they do not account for selfish or malicious misbehaviors of nodes.…”

Section: Comparison With Related Workmentioning

confidence: 99%

A Multi-Hop Advertising Discovery and Delivering Protocol for Multi Administrative Domain MANET

Mari

Melatti

Tronci

et al. 2013

Mobile Information Systems

View full text Add to dashboard Cite

Abstract. A Mobile Ad-hoc NETwork (MANET) isMulti Administrative Domain (MAD) if each network node belongs to an independent authority, that is each node owns its resources and there is no central authority owning all network nodes. One of the main obstructions in designing Service Advertising, Discovery and Delivery (SADD) protocol for MAD MANETs is the fact that, in an attempt to increase their own visibility, network nodes tend to flood the network with their advertisements. In this paper, we present a SADD protocol for MAD MANET, based on Bloom filters, that effectively prevents advertising floods due to such misbehaving nodes.Our results with the ns-2 simulator show that our SADD protocol is effective in counteracting advertising floods, it keeps low the collision rate as well as the energy consumption while ensuring that each peer receives all messages broadcasted by other peers.

show abstract

“…In recent research of [ [16], [17], the use of mobile communication devices for P2P advertising purposes is addressed. Zaiben Chen et al [16] employed a solution for disseminating instant advertisements to the target audience within the area of interest in a mobile P2P network.…”

Section: Related Studies On the P2p Advertising Servicementioning

confidence: 99%

“…Zaiben Chen et al [16] employed a solution for disseminating instant advertisements to the target audience within the area of interest in a mobile P2P network. In order to spread an advertisement message, a propagation model is used to trade off timely.…”

Section: Related Studies On the P2p Advertising Servicementioning

confidence: 99%

An Adaptive Data Replication Technique with Online Advertising for P2P VoD Services

Ho¹,

Hsieh²

2012

IJIMT

View full text Add to dashboard Cite

Abstract-This study aims to construct an agent-driven advertising framework for allowing agent-peers to distribute ad-videos to their potential customers and robust online marketing communication channels for smooth functioning of the Video-on-Demand (VoD) systems in unstructured Peer-to-Peer (P2P) overlay networks. In particular, the framework does not rely on a centralized collection server, but depends more on agent-peers that better meet customer needs and can transform a server load into scalable bandwidths with availability and high system reliability. However, in large-scale networks, it is important to reduce the load imposed on the server resources. This paper examines the problem of characterizing and assessing the local impact of the load imposed on the peer-level underlay networks by analyzing the kurtosis properties of packet inter-arrival time distribution on a P2P network. In addition, we analyzed the observed global impact of the load imposed for film-data replication to eliminate potential network bottlenecks using an extended density-based clustering (DENCLUE) algorithm of P2P overlay traffic on the agent-level underlay. The results indicate appropriate replication effective in system performance. It also points to the enormous potential of agent-level advertising in enhancing predetermined marketing objectives.Index Terms-Overlay Networks, Peer-to-Peer Systems, Video-on-Demand, Multimedia Communications, Internet Advertising. I. INTRODUCTIONWith ever-increasing attention to the study of online peer-to-peer (P2P) advertising mechanisms [1], a concomitant approach has arisen in delivering marketing messages to attract customers in order to achieve business model innovation. Existing P2P advertising systems, such as[5], or PeerMatrix advertising delivery services are accomplished through combination of P2P file sharing and advertising service. Peers can issue search operations to a web portal server (i.e. Mininova [6]), which provides videos or files catalog using a keyword or comprehensive query. Thereby, the search results with ad files or videos of the advertisers might be downloaded from other peers or seeds and viewed by the target consumers of the advertisement in P2P file-sharing networks. From the point of view of advertisers, advertising and circulation revenue can efficiently track click-count totals and historical data. Compared to non-P2P, online advertising includes contextual ads on search engine results, web banner advertising, social network advertising (e.g. facebook, orkut, myspace, bebo, friendster etc.), and e-mail advertising. P2P networks are more socially-aware [7] and service-oriented [8] because they can self-organize and decentralize communication. Therefore, advertising mechanisms with P2P technology can be more productive in helping advertisers reach their target audiences through a wide range of media, which includes P2P video-on-demand (VoD) service, advertising-supported (ad-funded) VoD, P2P TV, P2P file sharing networks, and other P2P related technologies.In recent...

show abstract

Instant Advertising in Mobile Peer-to-Peer Networks

Cited by 20 publications

References 15 publications

Comparative Study: Location Based Mobile Advertisement Publishing System

Comparative Study: Location Based Mobile Advertisement Publishing System

A Multi-Hop Advertising Discovery and Delivering Protocol for Multi Administrative Domain MANET

An Adaptive Data Replication Technique with Online Advertising for P2P VoD Services

Contact Info

Product

Resources

About