“…Empirical findings have consistently demonstrated a negative impact of fear of failure on entrepreneurial actions, underscoring the need to address this issue in promoting entrepreneurship (Vaillant and Lafuente, 2007;Wennberg et al, 2013;Naveed et al, 2022). In the context of entrepreneurship, the TPB suggests that individuals' intention to start a business is influenced by their attitudes toward entrepreneurship (Barba-S anchez and Atienza-Sahuquillo, 2018;Ettl and Welter, 2010;Hassan et al, 2014;Naguib and Jamali, 2015), the social norms in their environment regarding entrepreneurship (Amin, 2017;Braunerhjelm, 2010;DeGhetto et al, 2018), and their perceived ability to start and run a business successfully (Tsai et al, 2012). Therefore, this study considers the behavioural beliefs, normative beliefs, and control beliefs of Iraqi entrepreneurs to understand how they influence their intention and behaviour to start and run a business.…”