Institutional image: a case study

Abstract

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractExamines the concept of institutional (university) image from a cultural studies approach and from a quantitative perspective. Building on these and other research findings, posits that multiple changing images exist within each individual and that these images are affected by certain factors. Examines university image from an external stakeholder perspective, based on a telephone survey study of respondents from across the university's home state. The results confirm multi-image conceptualization of the university setting and, importantly, examine the factors ± personal, environmental, and organizational ± that give rise to the multiple image concept. Complementing much corporate image research that views image(s) as primarily controlled by the organization, these findings suggest that corporate image, considered also as a receiver-oriented and audience-specific construct, can vary as a function of other, external, determining factors but that organizational factors are, nevertheless, very influential factors for one's decision making about image. Electronic accessThe research register for this journal is available at

Perceived Quality and Corporate Image in Mobile Services: The Role of Technical and Functional Quality

“…Hatch and Schultz 1997;Fombrun 1996;Kazoleas et al 2001) understand corporate image as the "overall impression" created in a customer's mind based on previous experiences with the organization or accumulated customer experience (Weiwei, 2007). This comprises, in short, customers' feelings and attitudes, transformed into a positive/ negative meaning which customers connect with the name of the organization.…”

¿Cómo ven la universidad privada los estudiantes preuniversitarios? Un estudio exploratorio mediante la combinación de redes semánticas naturales y despliegue multidimensional

“…En los estudios revisados (tabla 1), se han encontrado un grupo amplio de estudios centrados únicamente en el grupo de los clientes o usuarios externos -los alumnos universitarios-, y en menor medida sobre los clientes internos -en nuestro caso el personal docente e investigador y personal de administración y servicios-. Solo los trabajos de Kazoleas et al (2001) y Arpan et al (2003), estudian también la imagen entre personas que no tienen una vinculación directa con la universidad. No se han localizado investigaciones sobre otros grupos de interés con los que se relacionan las universidades, como puede ser las opiniones de las empresas, de las familias con hijos en edades preuniversitarias, o de estos últimos, sobre los que se ha estudiado habitualmente el problema de la elección y nada práctica-mente se ha dicho sobre cómo construyen su imagen sobre la universidad.…”

Exploring The Impact Of Universities Digital Advancement On Students' Perceptions _ A Driver of Reputation and WOM behavior?

“…In addition to these items and the measurement of "university's general technological sophistication (UGTS)" (our target construct for the criterion analysis), the online survey also comprises a measurement of students' assessment of their university's reputation [25] and their related WoM behavior [17] as well as a measurement of the most relevant drivers for university reputation: educational quality (adapted from [25,41]), research performance (adapted from [42]), students' selectivity (adapted from [41], fairness (adapted from [43], or the perceived chances on the job market (adapted from [25,37]). We included a measurement of city attractiveness (singleitem) to consider social life opportunities surrounding the university life.…”