“…The most popular measure used in previous event studies focusing on earnings is return (for example Cready and Mynatt 1991;Bamber and Cheon, 1995;Conrad et al, 2002;Korczak and Tavakkol, 2004;Kiete and Uloza, 2005 etc. ), but several papers also consider different volume metrics (for example Bamber and Cheon, 1995;Cready and Hurtt, 2002;Korczak and Tavakkol, 2004). Although previous empirical papers (Bamber and Cheon, 1995;Laidroo, 2008) have reported differences in relative magnitude of volume and return reactions, the authors failed to create reasonably well-performing volume expectation measures considering data availability limitations.…”